PARALLEL CONNECTION

Visual Identity, logotype, color palet, animation & artwork for an electronic music record label

Animation for instagram and Illustration for soundcloud’s podcast

Minimalist animation made in order to promote the first mix of the label on instagram, it is the same than the illustration on soundcloud. I used the same colors than the font of the logo as it is part of the brand guidelines now. The subject is a solar panel, first of an illustration series relative to ecology. The creator of the label, caring about environment, described it as a “Record label based in London with a strong ethic of sustainability.”